Although individuals with vast expertise in rugs may find it difficult to distinguish, this innovative power-loomed rug can easily pass as an authentic hand-knotted masterpiece. The Artistry's side weaving technique ensures flexibility and a genuine softness, utilizing the finest, pristine New Zealand wool and complemented by shimmering Viscose for striking contrasting highlights. Once the weaving process is finished, each Artistry Rug is meticulously transported to our artisanal facility, where it undergoes a meticulous hand washing, hand carving, and hand surging process reminiscent of traditional handmade rugs that have stood the test of time.